Boat Withdraws Sponsorship From Upcoming India Tour Of Canada-Based Punjabi Singer Shubh
“At boAt, while our commitment to the incredible music community runs deep, we are first & foremost a true Indian brand. Therefore, when we became aware of the remarks made by artist Shubh earlier this year, we chose to withdraw our sponsorship from the tour,” Boat said in a statement posted on X.
Shubh was scheduled to perform from September 23 to 25 aboard Cordelia Cruises in Mumbai. Boat took to Twitter (formerly X) to announce the decision. The brand pointed to Shubh’s controversial actions earlier this year, where he shared a distorted map of India
— boAt (@RockWithboAt) September 19, 2023